Project Rewire
Feel like yourself again.
Project Rewire was undergoing a full rebrand and repositioning. They needed a visual identity that could carry existing trust of their existing clientele, whilst establishing a brand that feels strong and true to them.
The challenge was translating complex neurological work into a visual system that speaks to and attracts their ideal patients, without tipping into confusing clinical terminology.
The resulting visual language reflects Dr. Steven Tran’s natural and reassuring approach to healing. Grounded yet modern, the brand attracts high-performing clients who value logic and good service, repositioning Project Rewire as a steady alternative to both clinical rigidity and surface-level wellness brands.
Brand & Visual Identity, Website Design, Copywriting, Brand Consultancy
To create a brand identity that reflected the true nature of the work, I needed to experience it firsthand.
I enrolled in Steven’s 6-week Vertigo Reset program. Vertigo is something I’ve lived with since my early twenties. It’s unpredictable and debilitating, often eroding confidence and self-trust over time. And lucky for me, this was Dr. Steven Tran’s niche repositioning.
In only a few sessions, I began noticing tangible shifts. Steven helped me identify my triggers and rewire patterns that had kept me stuck. The change wasn’t obvious, it was subtle and cumulative. That insight reshaped how I understood his work entirely.
Steven’s approach is kinetic and precise. Nothing is imposed or forced. The transformation happens beneath the surface, and the body leads the way.
With that understanding, I could step fully into the mindset of his ideal client: business owners carrying physical, emotional, and neurological load, who want things to make sense quickly (*cough* me).
The lure to over-educate or explain the science was tempting, but we set out to embody the outcome instead. Rather than selling mechanisms, we anchored the brand around a simple framework—Decode. Rewire. Transform. Which was the make up of the logo mark itself.
Project Rewire isn’t trying to convince you, they meet you where you’re at and let your brain do the rest.
