Push, poke, play.
Mastering the foundations means taking play seriously. Curiosity is the catalyst for whacky ideas that don't make sense until we come together.
Structure creates freedom to push, poke, swish, swirl, and build with fervour. Get the boring stuff out of the way and make the work you want more of. See where it goes. If you want it, build it.
Better together.
No one succeeds in isolation. Working together is what allows us to access genius-level creativity. Leaning into the chaos with cheer and humility is what makes creating with people the best damn thing you'll ever do.
Whether we overlap naturally or not, your neighbour has a spark of expertise worth knowing about. Show us that weird thing you made. Lend a hand. And always design with the next person in mind. The impact will reach beyond what you think is possible.
Get weird.
Leaning into the areas that made us weird as a kid is how we create with originality. Not just on high profile work, but also in the humble day-to-day, BAU work.
Make that meme out of a weird client request. Share that embarrassing client preso with your mates. Play that game of drawful at lunch. Lean into your natural born artistry and keep it fun.
Be visible.
Communication is everything. Staying silent is the first step to loosing trust, credibility, and guaranteed to induce afternoon panic. Get the facts early, keep your people in the loop, and create your best damn work.